privacy policy

This privacy policy applies between you, the user of this website and AssetMinder (Operations) Limited (“AssetMinder”), the owner and provider of this website. AssetMinder takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the website.

Please, read this policy carefully. If you have any comments or queries regarding this privacy policy, please do not hesitate to contact us.

Definitions and interpretation

1. In this policy, the following definitions are used:

Data collectively all information that you submit to AssetMinder via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws
Cookies a small text file placed on your computer by this website when you visit certain parts of the website and/or when you use certain features of the website. Details of the Cookies used by this website are set out in the clause below (Cookies)
Data Protection Laws any applicable law relating to the processing of personal data, including but not limited to the Directive 96/46/EC (Data Protection Directive) the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK
GDPR the General Data Protection Regulation (EU) 2016/679
AssetMinder AssetMinder (Operations) Limited, a company incorporated in England and Wales with registered number 15581458 whose registered office is at 7 Midland Way, Barlborough, Chesterfield, S43 4XA
UK and EU Cookie Law the Privacy and electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic communications (EC Directive) (Amendment) Regulations 2011
User or you any third party that accesses the Website and is not either (i) employed by AssetMinder and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to AssetMinder and accessing the Website in connection with the provision of such services
Website the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions


2. In this privacy policy, unless the context requires a different interpretation:

  1. the singular includes the plural and vice versa
  2. references to sub-clauses, clauses, scheduled or appendices are to sub-clauses, clauses, schedules or appendices of privacy policy
  3. a reference to a person includes firms, companies, government entities, trusts and partnerships
  4. “including” is understood to mean “including without limitation”
  5. reference to any statutory provision includes any modifications or amendment of it
  6. the headings and sub-headings do not form part of this privacy policy

Scope of this privacy policy

3. This privacy policy applied only to the actions of AssetMinder and users with respect to this website. It does not extend to any websites that can be accessed from this website including, but not limited to, any links we may provide to social media websites.
4. For purposes of the applicable Data Protection Laws, AssetMinder is the “data collector”. This means that AssetMinder determines the purposes for which, and the manner in which, your data is processed.

Data collected

5. We may collect the following data, which includes personal data, from you:

  1. name
  2. contact Information such as email addresses and telephone numbers
  3. web browser type version (automatically collected)
  4. web pages visited during your visit to our website; in which case, in accordance with this privacy policy

How we collect data

6. We collect data in the following ways:

  1. data is given to us by you
  2. data is received from other sources
  3. data is collected automatically

Data that is given to us by you

7. AssetMinder will collect your data in a number of ways, for example:

  1. when you contact us through the website, by telephone, post, e-mail or through any other means
  2. when you elect to receive marketing communications from us; in each case, in accordance with this privacy policy

Data that is received from third parties

8. AssetMinder will receive data about you from the following third parties:

  1. recruitment companies who you have provided details to for the purpose of career development
  2. marketing firms (e.g. magazine and exhibition promoters) who you have opted to share your data with

Data that is collected automatically

9. To the extent that you access the Website, we will collect your Data automatically, for example:

  1. we automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content
  2. we will collect your data automatically via Cookies, in line with the Cookies setting on your browser. For more information about Cookies, and how we use them on the website, see the section below, headed “Cookies”

Our use of Data

10. Any or all of the above data may be required by us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, data may be used by us for the following reasons;

  1. internal record keeping
  2. transmission by email of marketing materials that may be of interest to you

In which case, in accordance with this privacy policy.

11. We may use your data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below.)
12. for the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:

  1. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services.) Under “soft opt-in” consent, we will take your consent as given unless you opt-out
  2. for other types of e-marketing, we are required to obtain you explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we provide
  3. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. to find out how to withdraw your consent, see the section headed “Your rights” below

Who we share data with

13. We may share your data with the following groups of people for the following reasons:

  1. our employees, partners, agents and/or professional advisors – to provide you with the best possible advice and products/services
  2. our sister company, InControl in order to provide alternative solutions, services and advice

in which case, in accordance with this privacy policy.

Keeping Data secure

14. We will use technical and organisational measures to safeguard you data, for example:

  1. we store data on secure servers
  2. access to your data is controlled by password and restricted to selected employees

15. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately by contacting us.
16. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

17. Unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request the data be deleted.
18. Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

19. you have the following rights in relation to your data:

  1. Right to access – the right request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why
  2. Right to correct – the right to have your data rectified if it is inaccurate or incomplete
  3. Right to erase – the right to request that we delete or remove your data from our systems
  4. Right to restrict our use for your data – the right to “block” us from using your data or limit the way in which we can use it
  5. Right to data portability – the right to request that we move, copy or transfer your data
  6. Right to object – the right to object our use of your data including where we use it for our legitimate interest

20. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your data (where consent is our legal basis for processing your data), please contact us.
21. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at
22. It is important that the data we hold about you is accurate and current. Please keep us informed if your data changes during the period for which we hold it.

Links to other websites

23. This website may, from time to time, provide links to another website. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. you are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

24. AssetMinder may from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of AssetMinder. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us.
25. We may also disclose data to a prospective purchaser of our business or any part of it.
26. In the above instances, we will take steps with the aim of ensuring your privacy is protected.


27. This website may place and access certain Cookies on your computer. AssetMinder uses Cookies to improve your experience of using the website and to improve our range of products and services. AssetMinder has carefully chosen these Cookies and has taken steps to ensure that your privacy is always protected and respected.
28. All Cookies used by this website are used in accordance with current UK and EU Cookies Law.
29. Before the website places Cookies on your computer, you will be presented with a message bar requesting your consent to set these Cookies. By giving your consent to the placing of Cookies, you are enabling AssetMinder to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the website may not function fully as intended.
30. This website may place the flowing Cookies:

Type of Cookie Purpose
Strictly necessary Cookies These are Cookies that are required for the operation of our website. They include, for example, Cookies that enable you to access gated content of our website without entering your details each time.
Analytical/performance Cookies They allow us to recognise and count the number of visitors and to see how visitors move around our website, when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.


31. You can find a list of Cookies that we use in Cookies Schedule.
32. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser.
33. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
34. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

Below is a list of the Cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a Cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary Cookies:


Description of Cookie Purpose
Session Cookie We use this session Cookie to remember you and maintain your session whilst you are using our website


Analytical / performance

We use the following analytical/performance Cookies:

Description of Cookie Purpose
Analytical Cookie We use this session Cookie to help analyse how users use the website


35. For more information generally on Cookies, including how to disable them, please refer to You will also find details on how to delete Cookies from your computer.

36. We use Leadoo’s tracking service to follow what users are doing on the site and combine this behavioural data with other data we can gather from e.g. chat interactions. Leadoo uses ETag tracking in order to hook together the same user’s behaviour over several sessions. Please check out Leadoo Marketing Technologies Ltd’s Privacy Policy ( for more information on what is tracked and what your rights are. Leadoo works as the Processor and we work as the Controller for the data in terms of GDPR. You can stop the tracking by emptying your browser’s cache after the visit. For more on how Leadoo works as a GDPR compliant processor, see

Changes to this privacy policy

37. AssetMinder reserves the right to change this privacy policy as we may deem necessary from time to time or may be required by law. any changes will be immediately posted on the website and are deemed to have accepted the terms of the privacy policy on your first use of the website following the alternations.


Contact AssetMinder .